In this case it was successful collaborations in the past leading to yet another with our friends at HBO MAX. This time, for one of the new streaming service’s first original series.
Karma — briefly summed up as Survivor for tweens — takes eighteen contestants, ranging in age from 12 to 15, completely off the grid away from parents and the usual comforts of home to solve puzzles and overcome physical challenges, with the laws of karma setting the rules.
Kill 2 birds was tasked with creating a graphics package that appeals to the young demographic while focusing on the natural setting in which the series takes place. Our solution pairs imagery of that natural setting with a bright, unusual color palette and dynamic typographic compositions. A poppy, fresh animation style keeps the energy levels cranked up and helps drive home the appeal for a younger audience.
