EVOLUTION OF AN ICON

ONE OF THE MOST EXCITING AND CHALLENGING OF OUR MANY HBO MAX COLLABORATIONS HAS BEEN THE DEVELOPMENT OF THE STREAMING SERVICE’S SIGNATURE MAX ORIGINAL VISUAL AND AUDIO MNEMONIC.

INITIALLY CAST AS MORE OF AN OPEN BRIEF, THE KILL 2 BIRDS TEAM WORKED FOR MONTHS, EXPLORING HUNDREDS OF UNIQUE DESIGNS, ANIMATIONS AND SOUND SIGNATURES, BEFORE FINALLY STREAMLINING THE EFFORT TOWARD AN EVOLUTION OF THE ORIGINAL AND ICONIC HBO ‘STATIC’ MNEMONIC THAT HAS BECOME SYNONYMOUS WITH THE BRAND.

THE NEW AND MODERNIZED MAX ORIGINAL MNEMONIC ULTIMATELY RESULTED IN A COLLABORATION BETWEEN STUDIOS, WITH IMAGINARY FORCES CREATING THE FINAL ANIMATION, AND KILL 2 BIRDS CREATING THE SIGNATURE AUDIO DESIGN.