UNIVERSAL KIDS / NETWORK REBRAND
AN ICONIC BRAND BUILT AROUND AN ICONIC LOGO
Introducing… the new Universal Kids brand identity.
Anchored by the new logo, the distinct visual language elevates the presentation of the network and increases its brand awareness and attribution across all communication channels. With inspiration, imagination, and adventure as its core DNA, this all new identity comes ready to play.
The package is driven by a strong, narrow color palette designed to set Universal kids apart from the competition. all patterns, shapes and graphic devices are derived directly from the logo.
The animation theory — “burst and bounce” — reflects the kinetic energy of kids while expressing the playful personality of the brand.
a MODULAR “ADVENTURE” SYSTEM
THE network ID SYSTEM IS COMPRISED OF ADVENTURE SNIPPETS (VIGNETTES). SNIPPETS CAN BE FOCUSED ON A SINGULAR CATEGORY TO CELEBRATE THINGS LIKE “WORLD SPACE WEEK”, OR THEY CAN BE MIXED AND MATCHED TO TELL DIVERSE AND VARIED STORIES.
A FRESH NEW LOGO
development of the entire brand package all began with the logo: a fun, friendly evolution of the previous mark. Bold, simple, and ready to move, the new Universal Kids logo then inspired the entire visual language of the brand — filled with playful rounded shapes and patterns.
A NARROW PALETTE
The brand palette is extremely controlled. color choices have been made both in respect to the brand attributes, as well as creating competitive distinction. The primary palette of teal, yellow, and white pairs with the network’s preschool programming. A more mature palette for 6+ programming incorporates darker shades of teal and yellow as well as dark blue and cyan.
