the people have spoken 

SINCE 1975, THE PEOPLE’S CHOICE AWARDS HAS PROVIDED FANS AN OPPORTUNITY TO CELEBRATE POP CULTURE ON THEIR OWN TERMS AND VOTE FOR THEIR FAVORITE MOMENTS from THE PAST YEAR IN SHOW BIZ.

OUR FRIENDS AT E! ASKED US TO CREATE A PROMO CAMPAIGN — INCLUDING ON-AIR, KEY ART, AND DIGITAL — THAT EXPRESSES A PREMIUM, ABSTRACTED ‘EXPLOSION OF POP’. THE RESULTING PACKAGE IS A GORGEOUS ARRAY OF COLOR, LIGHT, AND FORM THAT SERVED AS THE PERFECT VISUAL identity FOR THe 2022 EVENT.

POP EXPLOSION 

THE K2B DESIGN TEAM CREATED A CONCEPTUAL PLATFORM FEATURING GEOMETRIC FORMS bathed IN VIBRANT, COLORFUL LIGHT. THE FORMS — SOMETIMES REPEATING, SOMETIMES SINGULAR — PROVIDED A DEEP MODULARITY ACROSS THE PACKAGE. THE PEOPLE’S CHOICE AWARDS IS ONE OF HOLLYWOOD’S BIGGEST PARTIES AND KEEPING THAT PARTY CONTINUALLY FRESH WAS CRITICAL.

ALTHOUGH OUR DESIGN SYSTEM WAS RELATIVELY SIMPLE (COLOR, SHAPES, AND LIGHT) WE WERE ABLE TO CREATE A DEEP LIBRARY OF BEAUTIFUL ENVIRONMENTS along WITH A MULTITUDE OF MORTISES AND IMAGE-HOUSING OPPORTUNITIES THAT WORKED SEAMLESSLY ACROSS ALL PLATFORMS.

OUR  MOTION THEORY CONVEYED A SPIRIT AND DYNAMIC ENERGY THAT KEEPS PACE WITH THE EXCITEMENT OF THE SHOW, BEFITTING THIS ANNUAL CELEBRATION OF ALL THINGS pop culture.