WWE ON A&E + K2b = A SUPERSTAR PARTNERSHIP

OHHHH YEAAAAH, BROTHER!

IN 2022, KILL 2 BIRDS LOCKED ARMS WITH OUR TAG TEAM PARTNERS AT A&E TO CRAFT A SIGNATURE BRAND STYLE FOR THEIR SUNDAY NIGHT WWE EXTRAVAGANZA, ‘WWE SUPERSTAR SUNDAY’! THE FRANCHISE FEATURES BEHIND-THE-SCENES, DOCU-STYLE SHOWS THAT SPILL THE BEANS ON THE BIGGEST NAMES IN WWE HISTORY.

THE FOUR HOUR BLOCK OF SHOWS IS THE FIRST OF ITS KIND, DEVOTED TO WWE’S RABID FANS AND THEIR INSATIABLE DESIRE TO PULL BACK THE CURTAIN ON THE GREATEST STORIES IN SPORTS ENTERTAINMENT.

building a franchise

THE ORIGINAL 360 CAMPAIGN INCLUDED CONCEPT DEVELOPMENT, LOGO DESIGN, ON-AIR PROMO PACKAGING AND KEY ART FOR THE FRANCHISE AND EACH INDIVIDUAL SHOW. THE ‘WWE SUPERSTAR SUNDAY’ LINEUP FEATURES THREE UNIQUE SHOWS, EACH WITH DIFFERING CONTENT AND PERSONALITy. IT WAS IMPORTANT FOR THE DESIGN SYSTEMS TO ACCOMMODATE THESE UNIQUE SHOW DISTINCTIONS, WHILE SIMULTANEOUSLY BEING ABLE TO LIVE WITHIN AN OVERALL FRANCHISE LOOK AS WELL.

OUR TEAMS SUBSEQUENTLY CREATED A VISUAL LANGUAGE THAT SHARES DESIGN DNA ACROSS ALL SHOWS, WHILE RETAINING INDIVIDUALITY THROUGH A ‘GEMSTONE’ BASED COLOR SYSTEM. WITHIN THIS SYSTEM, THE FRANCHISE LOOK UTILIZES A HERO [ruby] RED, WHILE EACH SHOW IS GIVEN A UNIQUE COLOR TREATMENT [AMETHYST PURPLE, SAPPHIRE BLUE, EMERALD GREEN, AND GOLD].

THIS SYSTEM HAS BEEN UTILIZED SUCCESSFULLY THROUGH A SERIES OF CONCEPT SPOTS AND INDIVIDUAL SHOW PACKAGING THAT WE’VE CREATED OVER THE LAST TWO YEARS, INCLUDING An amazing live-action SHOOT WITH ONE OF THE ALL TIME WWE LEGENDS, STONE COLD STEVE AUSTIN!

GIMME A ‘HELL YEAH’!

gemstone color system 

A master GRID INFORMS THE ENTIRE DESIGN SYSTEM — INCLUDING THE CIPHER text and the PROPORTIONS AND PLACEMENT OF THE sERIES logo. THIS GRID IS THE KEY STARTING POINT FOR SCALE AND LAYOUT AND GIVES STRUCTURE TO THE COMPLEXITY OF THE OVERALL DESIGN.